Baltic Brand Forum 2024

Together we'll embark on the search mission of humor. Let’s be serious (only for a second). Over the last decade, it seems we have lost the juice. Now it's time to bring it back.

The sixth annual Baltic Brand Forum & Awards promises to be bigger, better, and more fun than ever, featuring speakers from the Baltics and beyond. You are welcome to join the forum in person or online. Early birds will be awarded.

Learn More

11.00 DOORS OPEN / 12.00 BALTIC BRAND FORUM / 18.30 BALTIC BRAND AWARDS

11.30 Doors Open / 12.00 Baltic Brand Forum

Guest speakers

UNITED KINGDOM

Paddy Gilmore

CEO & Founder of brand humor consultancy “Studio Gilmore” / Creator of HumourScope®

Topic: How humor can work in your ads, not just when you meet your mates.

Description: Humour is a hugely effective tool in advertising. This entertaining keynote will look at why it's so useful and how you can use it effectively and safely. Above all, you'll find out why it makes perfect business sense to explore it — and why, increasingly, global businesses are doing exactly that.

About: Paddy Gilmore is the founder of Studio Gilmore, The Humour Consultancy. He helps brands find more customers through humor science. Bringing 24 years’ experience in advertising, and a Master’s degree investigating humor, he has used his HumourScope® methodology with numerous brands including Epson, AIB, and Harley-Davidson. Every other Monday he helps thousands of people start the week on a happier note through his hit newsletter, Brands & Humour.

SWEDEN

Salma Gaj Topham

Creative Producer, OATLY

About: Salma Gaj Topham is the one creating the smart and funny content for Oatly. But that's not all. Salma's career in content, communication, strategy, and research includes radio reporting in the Swedish countryside, contributing to pioneering broadcast TV in London, and launching a Michelin-starred restaurant in Hong Kong. Throughout her diverse experiences, Salma has consistently observed human behavior and leveraged these insights to create compelling content and engaging stories.

ICELAND

Magnus Magnusson

Partner at Peel auglýsingastofa / Creative director of many “promote Iceland” campaigns

About: Magnus is one of the minds behind the great Visit Iceland ads campaigns and a partner at the digital advertising agency Peel Auglýsingastofa. Magnus has extensive experience building digital, social, and overall marketing strategies in Iceland and beyond.

Baltic Brand Showcase

Some of the most entertaining brands in the Baltics will share their experiences at this year's Baltic Brand Showcase.

- LIMPA: Magnus Magnusson, Partner at Peel auglýsingastofa

- PAKENDI KESKUS: Magnus Magnusson, Partner at Peel auglýsingastofa

- GAIDELIS: dovile

- MITAVA: Magnus Magnusson, Partner at Peel auglýsingastofa

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Participants

LATVIA

Rihards Ginters

Head of Strategy, WIT Consulting

About: Rihards began his career at the MAGIC B40 agency in 2018 and has remained dedicated to the field ever since. Now Rihards is Strategy Director at Wit Consulting and Magic, where he seamlessly integrates data with creativity. In addition to his professional career, Rihards is currently studying anthropology.

LATVIA

Vadims Barisons

Moderator, Managing Director of OMD Latvia

Panel topic: How To Be Heard When Nobody Listens

About: Vadims Barisons is an experienced advertising professional, currently the Managing Director of OMD Latvia. With extensive expertise in marketing and brand management, he has successfully re-launched over 10 brands. He has a deep understanding of media usage and an empathetic perspective on marketing challenges.

ESTONIA

Mart Normet

Host, Estonian television presenter, and producer

Mart Normet is a well-known Estonian television producer, particularly recognized for his work in the context of Eurovision. He was the Head of Entertainment at the Estonian public broadcaster ERR. Freelance Creative Director.

Baltic Brand Award Ceremony

START AT 18:30

At the Sixth Baltic Brand Forum, we invite you to look back at last year and celebrate brands that have earned the opportunity to be called the best of the best at a Baltic level. As per usual, we'll award brands that have excelled in different categories. All rankings are based on Brand Capital research.

A good time is guaranteed –We’re promising a special night with a very special secret gig powered by BALCIA. Besides the nerdy industry stuff we all love, there's going to be much celebrating, drinks, laughs, and entertainment.

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Participants

SECRET GIG

POWERED BY BALCIA

Additionally, in honor of the 20th anniversary of the Brand Rankings, we promise an evening of great entertainment and fun, featuring our secret gig. Get your best suits and party dresses ready—you’ll need them!