THE MOST LOVED brands

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.

The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories.

The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.

The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology.

Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

The greenest brands

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.

The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories.

The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.

The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology.

Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

THE MOST HUMANE BRANDS

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.

The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories.

The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.

The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology.

Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

The most entertaining

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.

The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories.

The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.

The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology.

Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

THE FASTEST GROWING

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.

The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories.

The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.

The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology.

Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

Methodology

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

In the research, brand relationships are examined via the question: for each of the brands listed below, please, indicate how likely you would use it in your next usage occasion? Answered identifies lovers, friends, acquaintances, deniers and strangers. The brand ranking covers the category leaders in around 30 different industries.

The survey also provides five brand attributes which are determined with a yes/no question. Attribute questions are asked to all respondents who know the brand That's how the proportion of the population who agree with a particular brand statement is determined. As a result, we have a ranking of the greenest, most humane, most brave and other categories.

The research holds lots of capabilities when it comes to understanding people. The survey asks not only questions about brands but also information on respondents' demographics, lifestyles, attitudes, and media use. The data represents attitudes and beliefs, values, shopping habits, activities, interests, hobbies and much more. Our team revises survey questions each year - including trending topics that allow brands to be more relevant.

The data collection is done by Norstat which is one of the leading market research companies in Europe. In the Brand Capital research, we surveyed more than 3000 economically active citizens of the Baltic states aged from 15 to 74 from June to July of 2023. The research covers more than 600 brands and around 300 lifestyle questions. Research is done online, using the Brand CapitalTM methodology.

Want to find out more?

If you want to receive a more detailed analysis from the Brand Capital study about your brand, its audience characteristics or the competitors, please contact the experts at Wit Consulting - hello@witconsulting.lv

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Baltic brands 2024

Introduced to you by the annual BRAND CAPITAL study

What is BALTIC BRAND Forum?

The opportunity to acknowledge and celebrate the best brands on the Baltic level in various categories, by combining real-life experiences with the best data in the game.

Baltic brand forum

This year the Baltic brands have done their best to be the best – some more than the others. Find out who they are.

THE MOST LOVED brands

The greenest brands

THE MOST HUMANE BRANDS

The most entertaining

THE FASTEST GROWING

THE MOST LOVED brands

1st

Swedbank

2nd

Maxima

3rd

Omniva

4th

Lidl

5th

Tele2

See full ranking

THE MOST LOVED brands

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

Want to find out more?

The greenest brands

1st

Madara

2nd

IKEA

3rd

Enefit

4th

Neste

5th

Oatly

See full ranking

The greenest brands

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

Want to find out more?

THE MOST HUMANE BRANDS

1st

Swedbank

2nd

IKEA

3rd

Lidl

4th

SEB

5th

Rimi

See full ranking

THE MOST HUMANE BRANDS

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

Want to find out more?

The most entertaining

1st

Tele2

2nd

Red Bull

3rd

Cheetos

4th

Kinder

5th

Coca-Cola

See full ranking

The most entertaining

Baltic Brand Capital Methodology

How can one tell which brand is the most loved? With a well-thought-out methodology

Want to find out more?

THE FASTEST GROWING

Baltic
brands 2024